B CORP - Groupe Routin

The B Corp™ designation:
recognition of our commitment to a more sustainable
and ethical world.

Our group has reached a fresh milestone in its quest for a fairer and more responsible society: with a score of 90.6 points, ROUTIN is now a Certified B Corporation.

This highly demanding designation testifies
to the collective efforts of our 240 employees
to help build tomorrow’s world. This has been achieved by challenging and deeply transforming our practices in environmental as well as social and ethical terms.

And because innovation and the pioneering spirit have always been part of our DNA,
we are proud to contribute to a fairer, more inclusive and eco-friendlier economy by encouraging a collective increase in awareness that will deliver a positive, sustainable impact in the syrups industry.

Spurred on by this international accolade, ROUTIN is now, more than ever, ready to continue its work and help build a better future for generations to come.

Score90,6pt

A total score of 90,6
symbolising completion
of a rigorous process

B Corp ™ :rigorous and transparent requirements

Because it is based on strict criteria that grow tougher every year, B Corp certification is a benchmark in the areas of social and environmental performance, transparency and responsibility.

Issued by the nonprofit B Lab, this designation results from a stringent assessment of a business’s overall impact on its employees, its customers, the community and the environment, called the B Impact Assessment (BIA).

In becoming a B Corp, ROUTIN has joined a global community of companies that adhere to the highest social and environmental standards.

The audited areas:

GOVERNANCE

Transparent practices and decision-making processes; corporate ethics and social responsibility policy; social and environmental impact measurement.

WORKERS

Work conditions, employee wellness and benefits; equal pay, diversity and inclusion; training and personal-development opportunities.

COMMUNITY

Involvement in local development; diverse partnerships and purchasing from local or responsible suppliers; actions to promote social equality and fight poverty.

ENVIRONMENT

Natural resource management and environmental impact; carbon footprint measurement; pro-sustainability practices in the supply chain.

CUSTOMERS

Impact of products and services on customers; ethical marketing practices and transparent communication; contribution of products and services to solving social and environmental problems.

Routin'scommitments

A certification achieved through tangible actions and an ambitious and innovative CSR programme, built on three core pillars of commitment:

Environment

Commitment 1

At a time when our world is facing an unprecedented ecological challenge, we have decided to make the environment a major strategic priority, which informs every aspect of our activities.

Annual measurement, and reduction, of our carbon footprint
Use of sustainable packaging and reuse of waste
Prudent management of water and natural resources
We are a LPO Refuge company and we work to protect and host biodiversity.

KEY FIGURES

10m litres of water saved in 2023 (vs 2022)
Our containers are made with 68% recycled materials incl. 41% recycled PET in ROUTIN preforms
100% of our syrups are made using renewable electricity, and we have cut by 9% the energy used to produce 1 litre of syrup
All our effluent is treated by our biogas plant, reducing by 80% the organic load in our releases, while also producing electricity from biogas.

Social and Ethical

Commitment 2

Because we think People are a key factor in our success, we strive daily to develop our employer brand and make ROUTIN a benchmark in terms of employment, safety and workplace wellbeing.

Upskilling and career-development support for our employees
An inclusive employment policy aimed at people who are disabled, in precarious situations or on integration pathways
Introduction of workplace-wellbeing initiatives

KEY FIGURES

100% of our employees receive citizen training in tomorrow’s social and environmental issues

100% of our employees have CSR targets

16% of our employees are company shareholders, this shareholding will be extended at the end of 2024

Community

Commitment 3

Support local areas while also building long-lasting partnerships with suppliers who share our values – this is our vision of an ethical and sustainable supply chain for all.

A responsible purchasing policy based on local sourcing and sustainable-development principles
Support for our suppliers in developing CSR initiatives
Development of our own tool for CSR assessment and certification of our contractors
Involvement in local life and development (jobs, education, shops)

KEY FIGURES

84% of purchasing done with local partners in 2023

80% of our suppliers have undergone CSR assessment

In 2023, we donated €140k to charities. One third of this was financial support for educational and environmental initiatives.

Key figures

DOWNLOAD OUR CSR REPORT

DISCOVER OUR CSR PROGRAM 'SHAKE YOUR TALENTS'

Loïc CouilloudCEO of ROUTIN

With our international reach and sales of €130m, we have a growing responsibility to conserve our Alpine water, improve our manufacturing facilities, and promote our employees’ wellbeing.
This is why our CSR commitment is an integral part of our development strategy.
B Corp certification highlights all our efforts, and ensures that the company reflects our values and shared commitment.”